I’m a brand-focused Creative Lead and Designer with 5+ years of experience working across brand, digital, campaigns and marketing.

With a background spanning both design and marketing, I bring together strategic thinking and creative direction to build brands and experiences that feel distinctive, considered and cohesive.

I work across the full creative process from developing the initial idea and visual direction through to designing and delivering the final work across digital, packaging, campaigns, content and email.

I’m naturally curious and detail-driven with a strong appreciation for thoughtful design and clear creative direction. I like to understand the bigger picture before getting into the details, combining strategy and design to create assets that feel considered and cohesive across every touchpoint.

What I Bring

  • I use research, positioning and creative thinking to help define how a brand should look, feel and communicate. I translate the bigger brand idea into a clear creative direction that can be carried consistently across every touchpoint.

  • I create distinctive visual identities that give brands a clear and cohesive presence. From logos and typography to colour, imagery and supporting brand elements, I develop visual systems that can be applied consistently across every brand touchpoint.

  • I shape the overall creative vision of a brand, campaign or project from the initial concept through to execution. This includes developing visual direction, defining the look and feel, and ensuring the final work remains cohesive and considered.

  • I develop and coordinate creative campaigns across multiple channels, bringing together strategy, creative, content and digital execution. I plan campaign concepts, timelines and assets to ensure every touchpoint works together.

  • I design branded email campaigns and create customer journeys within Klaviyo. This includes campaign design, promotional emails, product launches, automated flows and lifecycle communications that are consistent with the wider brand.

  • I create digital experiences that translate a brand consistently across online touchpoints. This includes paid creatives for Meta, websites, e-commerce, landing pages, email and digital campaign assets, with a focus on creating engaging and cohesive experiences.

  • I develop the creative direction for brand and campaign photography, from initial concepts and moodboards through to shoot planning and direction. I work with photography to create imagery that feels intentional and aligned with the wider brand.

  • I develop visual content concepts and direction across social, digital and campaign channels. This includes planning content, establishing visual direction and ensuring photography, video and design work together cohesively.

  • I design e-commerce experiences that balance strong visual design with a clear and intuitive customer journey. This includes website layouts, product pages, landing pages and digital content designed to support both the brand and the customer experience.

  • I create packaging that brings a brand into the physical world, balancing visual impact with function and consistency. From initial concepts and creative direction through to final artwork, I develop packaging across labels, boxes, bottles, sleeves and other physical touchpoints.

Available for freelance projects, creative collaborations
and job opportunities. To get in touch, please email: hello@melissaschill.com

Let’s Work Together →

Recent Projects