Digital design & campaign creative for Australian beauty brand frank body.
The Brand —
Frank Body is an Australian beauty brand known for its distinctive visual identity, playful tone of voice and digitally led approach to beauty and skincare. During my internship, I worked alongside the creative team to develop and adapt visual assets across the brand’s digital ecosystem.
My Role —
Graphic Design Intern — 2023
Working within an established creative team, I supported the development of digital campaigns, email communications, social content and e-commerce assets.
The role gave me experience working within an established brand system while adapting creative for different channels, campaigns and customer touchpoints. The work included campaigns, promotional communications and new product launches, with each email designed to maintain brand consistency while adapting to the objective of the campaign.
Scope Of Work —
Digital Design
Email Design
Campaign Creative
Social Media Design
E-commerce Creative
Marketing Collateral
My Learnings —
One of the key learnings from the experience was understanding how a strong brand system can be translated consistently across a high volume of digital communications.
Working within an established creative team, I developed an understanding of how brand, campaign and channel-specific creative work together to create a cohesive customer experience.
Designing Digital Marketing Communications Within the Brand.
Designed email creative across campaigns, promotions and new product launches, adapting frank body’s distinctive visual identity across different messages and layouts.
Extending the Campaign Creative Across Social Channels.
I created and adapted social content across different campaign moments, translating frank body’s visual language into engaging content for social platforms.
