Creative Direction, Photography & Editing for Linen Social’s Loungewear Release.

PROJECT OVERVIEW

A lifestyle photography project created to support the launch of Linen Social's loungewear collection. The work focused on developing a refined visual direction that balanced warmth, comfort and simplicity, resulting in a cohesive image library for use across ecommerce, social media and marketing channels.

THE APPROACH

From concept development through to photography and final retouching, the imagery was designed to communicate the relaxed nature of the collection while maintaining a polished and premium feel. Styling was completed by the in-house team, with final assets delivered for use across digital customer touchpoints.

MY ROLE

  • Campaign Strategy

  • Creative Direction

  • Photography

  • Photo Editing & Retouching

  • Image Selection

  • Content Development

DELIVERABLES

  • Lifestyle photography suite

  • Ecommerce Imagery

  • Social Media Content

  • Launch Campaign Assets

  • Retouched Image Library

  • Digital Marketing Content

  • Linen Social Apparel
  • Linen Social Apparel
  • Linen Social Apparel
  • Linen Social Apparel
  • Linen Social Apparel