Digital design, campaign & creative direction for Australian ecommerce brand Linen Social.
The Brand —
Linen Social is an Australian bedding and loungewear brand creating timeless, considered pieces for the home and everyday living.
Working across the brand’s ongoing creative and marketing output, I contributed to product launches, seasonal campaigns and day-to-day brand communications across digital and physical touchpoints.
My Role —
Brand & Digital Designer — 2024-2025
My role spanned digital design, campaign creative, art direction, photography and email, working across different parts of the brand to create a consistent visual experience.
I worked closely across creative and marketing to develop ideas, direct imagery and translate campaigns across e-commerce, email, social and paid media.
Scope Of Work —
Brand & Digital Design
Campaign Creative
Art Direction
Photography
Email & CRM
E-commerce Design
Social & Paid Media
The Result —
An evolving body of creative work across the brand.
Across my time with Linen Social, I worked across digital design, campaigns, e-commerce, email, photography, art direction, social and paid media.
The work reflects my ability to take a brand idea and carry it across multiple touchpoints, from the original creative direction and photography through to the final digital experience.
E-commerce
Redesigning the digital experience.
Redesigned Linen Social's e-commerce experience, refining the website's layout, visual hierarchy and presentation of products across key customer touch points. I also developed creative for homepage banners and promotional campaigns, translating campaign imagery and messaging into the wider website experience.
Campaigns & Creative Direction
Direction for seasonal campaigns and product launches.
From developing the visual approach through to directing shoots and shaping the final campaign assets, I helped create a consistent look and feel across each campaign.
Email & CRM
Extending the brand into the inbox.
Designed email campaigns and automated communications across product launches, seasonal campaigns and promotions. I also worked across automated flows and lifecycle communications, creating a consistent experience from the first interaction through to ongoing customer engagement.
Created social media content for Linen Social across product launches, new arrivals, seasonal campaigns and everyday brand communications. I adapted campaign imagery, product stories and brand messaging into content designed specifically for Instagram, keeping the visual direction consistent across the wider brand.
Social Media
Extending the brand across social channels.
Created paid social assets for Linen Social across product, seasonal and promotional campaigns, adapting campaign concepts, imagery and messaging for different Meta placements with clear product messaging and calls to action across each campaign.
Paid Social
Adapting campaign creative for paid social.
Creative Direction & Photography
Shaping the visual direction of the brand.
Contributed to the visual direction of Linen Social’s campaign and product imagery, with photography forming part of my wider creative role. I worked across selected shoots and imagery, helping develop the visual approach and create content for use across e-commerce, social, email and campaign communications.
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