Brand strategy, visual identity, packaging design & creative direction for luxury dog care brand, Loyael.
PROJECT OVERVIEWLoyael is a premium dog care brand concept developed to challenge conventional pet industry design. The project focused on creating a cohesive brand identity that combined botanical formulations, elevated packaging and a refined visual language to appeal to design-conscious pet owners.
THE APPROACHThe objective was to position Loyael beyond functional pet care and into the lifestyle and wellness category. Through strategic brand development, packaging design and creative direction, the concept was designed to create an emotional connection with customers while establishing a distinctive and premium market position.
DELIVERABLESBrand Strategy
Brand Identity
Packaging Design
Creative Direction
Brand Guidelines
Creative Direction Assets
Social Media Presence
