A Self-initiated Brand Identity for a Contemporary Italian Restaurant, Papa’s

OVERVIEW

Papa's is a conceptual brand identity created for a contemporary Italian restaurant in Melbourne. Inspired by modern Italian design, the identity combines bold typography, restrained colour and clean layouts to create a brand that feels confident, timeless and memorable. The project explores how a simple visual system can be applied consistently across print and digital touchpoints to create a cohesive customer experience.

THE OBJECTIVE

Develop a distinctive restaurant identity that celebrates Italian heritage through contemporary design, while creating a flexible brand system that could be applied across menus, stationery, signage and digital applications.

SCOPE OF WORK

Brand Identity
Logo system, typography & visual identity

Editorial Design
Menu design, layout & information hierarchy

Print Design
Business cards, menus & branded collateral

Art Direction
Mock-ups, presentation & visual storytelling

Brand Applications
Print collateral, digital touchpoints & brand assets

Menu
Sign
Business Cards
Wine Menu
Wine
Food Menu
Cocktails
Wine.jpg

This self-initiated project was created to explore hospitality branding and editorial design, with a focus on typography, layout and building a cohesive visual identity across multiple applications.