Creative direction & photography for the launch of Sable Bebe’s Christmas Stocking Collection.
PROJECT OVERVIEWA seasonal photography project developed for the launch of Sable Bebe’s Christmas Stocking Collection. The project encompassed creative direction, photography and post-production, resulting in a cohesive image library used across ecommerce, social media and digital marketing channels.
THE APPROACHThe objective was to create imagery that felt festive without relying on traditional Christmas visuals. Drawing on soft natural light, warm tones and thoughtful styling, the collection was photographed to evoke a sense of nostalgia and gifting while remaining aligned with Sable Bebe’s premium brand identity. Final assets were carefully edited and retouched to ensure consistency across all campaign touch points.
MY ROLECreative Direction
Photography
Photo Editing & Retouching
Image Selection
Content Creation
DELIVERABLESCampaign Photography
Product Photography
Lifestyle Imagery
Retouched Image Library
Ecommerce assets
