Digital design, campaign & creative direction for Australian ecommerce brand Sable Bebe.
The Brand —
Sable Bebe is an Australian baby and nursery brand creating considered essentials for modern parenthood, from nappy bags and pram accessories to nursery and feeding products.
Working across the brand's creative and marketing output, I contribute to how Sable Bebe is presented across campaigns, email, social and paid media.
My Role —
Creative Lead, Digital & Brand — 2024-2026
My role spans brand, creative direction, campaign development and digital design, working across both the strategic and visual sides of the brand.
I develop campaign concepts, direct creative, plan and coordinate shoots, design digital experiences and create the assets that carry each campaign across the customer journey.
Scope Of Work —
Brand Strategy
Creative Direction
Campaigns
Photography Direction
Digital Design
Email & CRM
Paid Social
Content Direction
The Result —
A cohesive brand experience across every customer touchpoint.
From campaign launches and product stories to everyday digital communications, the work brings Sable Bebe’s visual identity together across multiple touch points.
The result is a consistent creative language that can be used across email, social, paid media and content while keeping the brand recognisable and considered.
Email & CRM
Building campaigns & customer journeys through email.
Designed and built email campaigns and automated customer journeys in Klaviyo, connecting campaign creative with the wider customer experience. My work spans product launches, promotions, seasonal campaigns and lifecycle communications, from individual campaign emails through to automated flows.
Social & Content
Creating content that keeps the brand connected.
Developed and direct content across Sable Bebe’s social channels, translating product stories, campaign ideas and brand messaging into content for Instagram and other digital touchpoints.
Paid Social
Adapting campaigns for paid social.
Developed paid social creative for Sable Bebe across Meta, adapting campaign concepts, product imagery and promotional messaging into different formats and placements.
I manage the process from concept through to final creative, including preparing and uploading ads in Meta, selecting placements and ensuring each campaign is visually consistent with the wider brand while communicating the product and offer clearly.
Creative Direction & Photography
Shaping selected campaign imagery for the brand.
Contributed to the creative direction of selected Sable Bebe campaign shoots, working across visual concepts, shoot planning and the development of imagery for new product releases. I also photographed selected campaign content, creating imagery for use across website, digital, social, email and other brand touch points.
Print & Packaging
Bringing the brand into physical touchpoints.
Extending the Sable Bebe brand beyond digital through packaging, printed collateral and physical brand applications. Each piece is designed to feel considered and cohesive with the wider visual identity, from packaging artwork through to inserts and supporting printed materials.
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