Leather Collection Pre-Launch Campaign & Strategy.
PROJECT OVERVIEWA strategic pre-launch campaign developed to build anticipation and drive early interest ahead of the release of a new leather collection. The campaign combined email marketing, paid social advertising, and creative storytelling to introduce the collection, showcase key product details, and encourage customers to join the early access waitlist before launch.
THE APPROACHThe objective was to create excitement and demand before launch by gradually revealing the collection through a series of coordinated customer touchpoints. Email and paid social channels worked together to build awareness, communicate product value, and drive early access registrations, ensuring the collection launched to an engaged audience.
MY ROLECampaign Strategy
Creative Direction
Email Design
Email Marketing (Klaviyo)
Paid Social Creative
Copywriting
Asset Development
DELIVERABLESPre-launch email campaign series
Meta ad creative suite
Ad copy and messaging
Early access waitlist campaign
Product launch creative assets
Paid Ads
Email Campaigns
Post Launch Paid Ads
